# ICYMI: Preparing for Black Friday Cyber Monday

Black Friday and Cyber Monday (BFCM) are the ultimate tentpole events for ecommerce sellers, but success doesn’t come without preparation. During a recent webinar, industry experts Richie (Levanta), Ali (Trellis), and Samantha (Finale Inventory) joined forces to share actionable insights on how sellers can thrive this holiday season. Whether optimizing pricing, [managing inventory](/content/inventory-management-system/index.html), or strategizing your marketing campaigns, the key takeaway was clear: agility, planning, and data are your best friends.

## **Key Takeaways from the Webinar:**

### **1. Know Your Goals and Build Strategies Around Them**

- **Start with business goals.** Are you focused on clearing excess inventory, increasing revenue, or launching new products for 2025? Your BFCM strategy should reflect these goals.
- **Prioritize your best sellers.** The 20% of products driving 80% of your revenue should be the backbone of your promotional efforts.

### **2. Leverage Data and Insights**

- **Historical data is invaluable.** Use sales trends from last year’s BFCM alongside data from events like Prime Big Deal Days to inform your strategies.
- **Track real-time performance.** Be nimble. Monitor KPIs like impressions, click-through rates, and inventory levels hourly during the event to pivot your approach as needed.

### **3. Smart Inventory Management**

- **Set channel guardrails.** Avoid inventory blowouts on platforms like TikTok by limiting inventory allocation to avoid overselling due to virality.
- **Diversify fulfillment strategies.** Ensure your inventory is distributed strategically to meet demand across various channels.

### **4. Master Pricing and Promotions**

- **Dynamic pricing is a must.** Automating price adjustments ensures you remain competitive while protecting margins.
- **Bundle creatively.** Holiday bundles boost average order value and can appeal to loyal and new customers alike.

### **5. Lean on Technology and Expertise**

- **Invest in tools and partners.** Software like Finale Inventory can optimize inventory management and forecasting, while partners like Levanta and Trellis can enhance your affiliate marketing and pricing strategies.

### **6. Adapt and React During Cyber Five**

- **Stay present and flexible.** Monitor sales velocity, adjust advertising budgets, and introduce backup products if key SKUs sell out.
- **Run a “war room” strategy.** Check performance metrics frequently to capitalize on what’s working and adjust what’s not.

## **Pro Tips for Long-Term Success**

BFCM is not just a sales event—it’s a case study for future strategies. Document your wins, misses, and insights to refine your approach for 2025. Keep a continuous feedback loop with your team, partners, and even customers.

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Missed the webinar and still want more insights? Don’t worry. [Watch the on-demand recording.](https://www.youtube.com/watch?v=SMgp96Q7Fhc&t=4s) Let’s turn your BFCM hustle into your best season yet! The holiday hustle is here—let’s make it count!